Jenny Lam interviewed at TOC 2011
summary
Company behind A Story Before Bed launches a subscription service after nine months of a la carte sales because users demand browseable bundles, and that change increases recordings. Promotional coupon codes fail; switching to five free ebooks that users can read fully before registering removes friction and boosts engagement. The iPad becomes treated as an iPad as bedtime computer, a slim, lean-back device people cuddle with children to improve attention and story uptake.
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