Marketing the Newest Media

on YouTube ↗06m

" summary

Copia is a social e‑reading platform that actually builds shared annotations, group conversations and cross‑device reading (PC, Mac, iPad, Android, Win7 mobile and embedded apps) to turn word‑of‑mouth into purchases; the claim is social commerce driving sales, backed by social content features and featured apps on major stores. Localized storefronts and merchandising run across Europe and Latin America and the company cites access to 100 million people as the distribution scale. The product exists and is live with apps and international pilots.

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