Why We Believe in Quality Content
summary
Claims that Millennials are a huge, addressable market — 80 million in the US, $1.2 trillion spending power — and publishers are chasing them with platform-first formats and experiments in paid models. Examples: a news site hits 30M monthly users and projects 50M within a year; a startup launches a mobile discovery app under a year to aggregate Yelp/OpenTable/IMDb; Blendle sells per-article micropayments with refund metrics; a snackable “10 facts about Ebola” piece goes viral; Poncho uses emoji weather and works.
AI-written summary · about
chapters (5)
- 0:00Introduction
- 13:24Defining quality content
- 27:48Service and experience
- 40:05Emotion in Millennial content
- 45:45Competitors and inspirations
