Highlights - Our Secret to Innovation
summary
Company codifies innovation through 14 leadership principles, hires for independence, and uses an institutional yes rule that forces blockers to justify opposition rather than proposers. That flipped burden of proof removes resistance for roughly 95% of naysayers, enabling many small experiments, bold bets, and a disciplined process to double down on winners. The model mixes internal venture funding, spin-out/spin-along options and open-innovation practices while warning that top-down reporting kills small-team speed.
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