Narratives and Business
summary
Argues digital technology creates an intrinsic mounting performance pressure that shifts psychology—people overestimate risk, shorten time horizons, adopt zero‑sum thinking and erode trust—cites research from the Center for the Edge and the Shift Index. Distinguishes stories (closed, about the teller) from narratives (open, hinge on your choices) and uses Apple’s slogan think different as a concrete example. Claims corporate narratives can mobilize people, extend horizons, accelerate learning and build loyalty, and ends by proposing three practical diagnostic questions: personal, institutional and societal narratives.
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chapters (9)
- 0:00Intro
- 1:30Perception of Risk
- 2:40Narrative vs Stories
- 3:40Two fundamental attributes
- 4:30The essence of a narrative
- 6:20Narratives and stories
- 8:45Apple Computer
- 9:20Think Different
- 9:50The Opportunity
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