The Science and Emotion of Content@Scale
summary
Platform claims rapid scale: a content platform grows to 400 million monthly users, enables 6,000 publishers, and pays creators over $250 million to date. It reports 4,000 original creators, 500 video studios, and just closed a $5 million campaign for a single retailer. Business metrics: media margins climb into the 60–80% range for platform players, distribution leverages social/feed programming, and payment is tied to monetizable views rather than promised output.
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chapters (8)
- 0:00Introduction
- 11:42The Myth
- 12:04Biggest Change
- 12:59Content Distribution
- 13:44The Science of Content
- 17:32Learning a New Type of Muscle
- 17:59Moving Up
- 18:17Building a Content Company
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