Interview with Brady Forrest
summary
Hardware startups face longer, costlier cycles: manufacturing demands manufacturing execution and inventory working capital, iterations take weeks not seconds, and retail distribution after Kickstarter is slow. Highway1 and PCH fund over 35 consumer hardware companies. Example: a diagnostics company called q moves from incubator to shipping next year offering tests that scale to under $10 and return results in about 2 minutes. Wearables include Muse EEG for focus tracking and AOS workout sensors that may fit a rental cadence rather than daily use.
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