How to build an awesome product in challenging times with minimal resources
summary
Edinburgh fintech launches roundups in five months on a shoestring, uses a design system so final UIs are already 75% complete before handoff, and automates specs and assets with Zeplin to save days per iteration. Usability testing runs on a tiny budget: remote sessions via Miro and Zoom, prototype testing with Marvel, audio transcribed with auto dot ai, about £375 spent, and testing four users surfaces most major issues. Post-launch unplanned work falls from ~60% to ~10% by stricter prioritization and measurable hypotheses.
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chapters (19)
- 0:00Intro
- 0:44Jennys background
- 1:14What we do
- 2:18Awards
- 2:28How to create an awesome product
- 2:46Our small team
- 3:15Service unavailable page
- 3:25Visual identity
- 3:59Design system
- 5:37User testing
- 8:50Usability testing process
- 10:27Budget
- 10:47Tools
- 15:33Hypothesis testing and experimentation
- 18:11Feature prioritization
- 20:57Unplanned work
- 23:32Mindset
- 25:17Failure
- 26:45Health of your team
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