Mission Impossible: The Product Owner
summary
Argues product owners are overloaded by scrum and organizations, lacking skills authority legitimacy time to prioritise effectively, and frequently become accidental coders, line managers or pre sales reps. Recommends concrete fixes: hire UX and product marketing, stop writing docs, give clear authority to set the next two‑week priorities, and split into a strategic and tactical split (one outs meeting customers, one embedded with teams) with a single aligned voice.
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chapters (14)
- 0:00Introduction
- 1:42Product Owner
- 3:40Hypothesis
- 6:18Product Ownership
- 7:44Scrum
- 10:30Iron Triangle
- 13:11The Team
- 18:42Skills
- 24:51Scrum Product Owner
- 26:41Skills of an Entrepreneur
- 29:39Skills of a Product Owner
- 33:32Stop Doing Things
- 38:55Product Marketing
- 43:04Strategic Tactical Product Owner
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