Panel Talk: Integrating UX for Improved Product Development
summary
Teams report regular user testing — in-office sessions once a week or every second week and plans to build a dedicated research unit; research methods include ethnographic interviews and observation feeding prototyping choices. Prototypes range from wireframe click-through to data-backed mocks that use merchants’ real data; engineers sit in cross-functional teams from day one so software often doubles as the prototype. A concrete outcome cited: streamlining a flow from 25 clicks to 3 clicks. Measurement uses a lean value tree to tie features to adoption.
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chapters (4)
- 0:00Start
- 7:57How Would You Convert the Research That's Taking Place into the Idea for that Startup or Does the Idea Already Come to You
- 18:27Testing
- 19:16Usability Testing
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