Media - Now & Then
summary
Argues that data is already driving decisions: a merged publisher (Group9) publishes more than 100 video pieces a day, reaches 4.5 billion videos a month with 50 million hours viewed and claims top-ten reach and number-one engagement, backed by a technology stack that pulls platform and proprietary data. Agencies report producing ~100,000 content pieces a year, shifting clients to cut media budget 10% to fund many tailored messages, while programmatic handles scale and platforms control distribution and platform data.
AI-written summary · about
chapters (8)
- 0:00Introduction
- 1:10How is data changing media
- 3:10The promise of data
- 5:08The agency side
- 7:23Brand vs content
- 9:35Data
- 12:30The role of agencies
- 18:37Regulation of platforms
