Reaching Out To Generation Z
summary
Generation Z is defined as born 1995–2010, with oldest around 22 and graduating now; they prefer short mobile video (average uploads on yay run 15–20 second videos and must hook in three seconds), treat YouTube as a primary learning resource, and show high entrepreneurial intent (70% view themselves as entrepreneurs, 80% want to turn hobbies into businesses). Brit+Co reports 100 million monthly women reached and yay (a Snapchat-style marketplace) has hundreds of thousands of downloads across 160+ countries; revenue mixes human-led advertising, B2C products and paid classes.
AI-written summary · about
chapters (9)
- 0:00Introduction to Gen Z
- 1:14Defining Gen Z
- 3:00Gen Z digital lifestyle
- 7:35Gen Z paradox
- 11:09Yay app marketplace
- 14:05Gen Z entrepreneurship
- 17:37Experiential retail for Gen Z
- 19:45Three strategies for Gen Z
- 23:17Short content for Gen Z
related talks
36mZoomers at Work: Swipe Right for Success
26mAdd Gen Z Filter to Your Leadership Style
30m⚡️ FEDC 2018 - Tera Simon
46mDecoding Gen Z: Cultivating Cybersecurity's Next Vanguard
36mTechy for Gen Z
25mManaging a Multi-Generational Workforce
17mThe ethical hacker’s guide to winning with Gen Z
29mEntrepreneurship In The Digital Era - Keynote Speech