Wait, What Makes A Great New Media Company?
summary
Claims building WaitWhat as a content incubator that treats content as a platform, not a site, with early wins: Masters of Scale launches as a scored, format‑experiment podcast hosted by Reid Hoffman and hits number one business podcast in the world within a week. Tools include original music scoring, a “peanut gallery” of live comments, platform partnerships (Entrepreneur, LinkedIn), VR rigs for the first documentary series shot in virtual reality; prototypes ship and attract sponsorship and distribution.
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chapters (10)
- 0:00Intro
- 1:43Repackaging the talk
- 2:45Whats next
- 3:49The power of Wait
- 4:50The Wait ecosystem
- 6:12The Masters of Scale
- 7:31The Muse
- 9:10Masters of Scale
- 10:50PostCasting
- 13:03Hoverboard
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