Video - Me, You & the World Too - Part 2
summary
Modern TV economics flip: internet shows must be produced as cheaply as possible, while legacy producers still aim for high-cost margins, so some new companies are producing HBO-quality work at hundreds of the traditional costs. Discovery is the bottleneck — discoverability is the Holy Grail because YouTube is a democracy and YouTube lacks programming, so curators matter. Examples: StyleHaul grows to a couple of billion views and attracts Bertelsmann; AwesomenessTV sells for $33 million as a pilot farm for networks.
AI-written summary · about
chapters (12)
- 0:00Intro
- 1:50Netflix vs HBO
- 3:55Timeframe
- 5:20New Media
- 5:40Content
- 6:15Finding the right content
- 9:15Discoverability
- 10:50Ask a Question
- 11:25Google Approach
- 12:10Super serving niches
- 14:45The human aspect
- 16:07The power of YouTube
