Video - Me, You & the World Too - Part 3
summary
Prediction splits video into subscription vs ad split where HBO/ESPN survive on paid bundles and advertising makes production fragmented and aggregator-driven; experiments like Vimeo charging per film and rising micro-payments aim to scale direct sales (example: charging ~$1.99 per title). Viral fame beats legacy names—expect surprises: a test where Gordon Ramsay was expected at 5m vs 20k views actually flips, and a YouTuber reaches UK Christmas #2. Advice: iterate, join content, distribution and tech in the founding team.
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chapters (9)
- 0:00Introduction
- 1:03Subscription vs advertising models
- 2:05Micro-payments and monetization trends
- 3:30Web-born stars rise
- 4:56YouTube vs traditional fame
- 6:41Future of media brands
- 8:07Multi-revenue streams
- 9:29Social networks and discoverability
- 10:33Advice for video entrepreneurs
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