From Blogs to Books
summary
Cheezburger Network reaches about 16.5 million people, handles 500,000 uploads and ~375 million page views monthly, and turns that feed into seven books with multiple NYT bestsellers by packaging meme photos with old speak captions and designing compact, bathroom-friendly formats. Publishers overpaid for raw “hits” — a blog’s 5 million hits can equal two-thirds of a McDonald’s daily traffic — so success depends on prelaunch email lists, Adwords title tests, radio blitzes and giveaways: marketing engineered to win new readers.
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