Gus Balbontin interviewed at TOC 2011
summary
Describes breaking a 500-year print workflow to let one travel publisher publish across formats, and the concrete steps taken: a year-long project to build a content asset system that replaces Word manuscripts, new organized enabled content workflows that feed multiple outputs, a first digital-only product — an audio walking tour app built from book content — and continued launches like a new country guide series; claims apps now mostly come from that system.
AI-written summary · about
chapters (4)
- 0:00Obstacles to digital multiformat publishing
- 1:53What are you working on
- 3:35What technologies should authors focus on learning
- 5:29Ownership or access
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