Now What? Embracing New Models and Rethinking the Old...
summary
Claims rapid, measurable change: digital reading grows at triple-digit rates, Amazon now sells 115 Kindle books for every 100 paperbacks, and Apple moved the market with over 7 million iPads sold in one holiday season. New models tested include enhanced ebooks with video and alternate endings, short-form formats like Kindle Singles, textbook platforms such as Chegg and VitalSource, the Nook and agency pricing, and speculative ideas like biometric-driven endings; advice is to experiment, fail quickly, and strip away legacy processes that no longer make sense.
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chapters (16)
- 0:00Buckle up
- 0:37Technological acceleration
- 2:15Personalization and VR
- 3:30Industry transformation
- 5:03Coexistence of formats
- 6:50Digital trends and impacts
- 8:36Strategic differentiation
- 10:42Standard operating procedures
- 12:48Adapting to the future
- 14:16Experiments and social models
- 15:30Applying new technologies
- 17:09Fail quickly
- 17:42Hidden talent in culture
- 19:16Adapting organizational talent
- 20:14The future of publishing
- 21:41Concluding thoughts
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