Tools of Change for Publishing 2011
2011-02-14..2011-02-16
New York City, United States
| title | author | length |
|---|---|---|
| The Elements: How We Did It and Where We're Going | Theodore Gray | 30m |
The Elements for iPad launches after a 60‑day build using a custom Mathematica pipeline that generates every pixel, movie and rotatable object, automates page… | ||
| The Publishing Pie: An Author's View | Margaret Atwood | 33m |
An author’s view argues that publishing is simply making things public and that real specifics matter: only 10% of authors earn a living, ebook royalties are… | ||
| Better than Free: How Value Is Generated in a Free Copy World | Kevin Kelly | 26m |
Argues six concrete shifts: screens everywhere replace pages, reading becomes embodied and interactive, and social sharing and streaming dominate while… | ||
| Creating Passionate Users | Kathy Sierra | 24m |
Claims a repeatable formula: analyze Amazon five-star reviews for first-person language, run author workshops and page-by-page usability questions, and design… | ||
| Context First: A Unified Field Theory of Publishing | Brian O'Leary | 27m |
Argues that the century-old container-first model is obsolete and that publishers must adopt context-first workflows that preserve links, tags and source… | ||
| From Blogs to Books | Ben Huh | 18m |
Cheezburger Network reaches about 16.5 million people, handles 500,000 uploads and ~375 million page views monthly, and turns that feed into seven books with… | ||
| The Condition of Music | James Bridle | 17m |
Argues that books’ value is temporal not tactile, and offers concrete tools: a working bookkeeper SMS/Twitter tracker that let someone annotate Hegel by text… | ||
| Making the Book Truly Accessible | Jim Fruchterman | 26m |
Bookshare reports 130,000 members, 95,000 books and users downloading over 1 million books a year while moving from scanned donations to publisher-supplied… | ||
| U.S. iTunes Appstore: Lessons from The First 30 Months | Ben Lorica | 19m |
Apple publishes all‑time download rankings for 300,000+ iPhone and ~70,000 iPad apps and the data shows games dominate top lists while most apps never break… | ||
| CURATION: Beyond The Buzzword | Steve Rosenbaum | 25m |
Argues that algorithms can't replace human judgment and shows concrete results: curated a 500 hours archive from 9/11 that became the CameraPlanet Archive and… | ||
| Why Sell eBooks in Spanish in the U.S... | Patricia Arancibia | 05m |
Launched first Spanish eBook store (Nov 2010) after an 8 months build at Barnes & Noble.com, arguing the market has more than 50 million Latinos in the U.S… | ||
| From Gutenberg to Zuckerberg "Lonely Planet" Publishing... | Gus Balbontin | 25m |
Lonely Planet frames three concrete claims: keep the original purpose front and centre so new formats serve a clear mission; avoid “concreting” workflows built… | ||
| My Daddy Killed the Bookstore. And... | Charles Stack | 05m |
Launched the first online bookstore in 1992 with 1.5 million titles and features like collaborative recommendations, shopping carts, price comparisons and… | ||
| E-Publishing Zen: Nothing ... | Scott Rauguth | 05m |
Argues that publishing must balance two workflows—print and interactive digital—by flipping content development to visual-first rather than text-first, calling… | ||
| The Best Students You Should Already Know | Michael Riordan | 05m |
RIT’s Open Publishing Lab, founded 2007, builds standards‑compliant, open‑source workflows that students actually ship. Projects include a rapid… | ||
| Visual Editions: Part Revolution, Part Reinvention... | Anna Gerber, Britt Iverson | 19m |
We, Anna and Britt, are co-founders of London-based book publishing business, Visual Editions. We believe that books should be as visually interesting as the… | ||
| Four Things a Catastrophic Flood Taught Me... | Kate Eltham | 05m |
A catastrophic flood covers a land area twice the size of Texas, floods 86 towns, inundates 29,000 homes and kills 35 people, and 23,000 volunteers show up to… | ||
| Now What? Embracing New Models and Rethinking the Old... | David "Skip" Prichard | 23m |
Claims rapid, measurable change: digital reading grows at triple-digit rates, Amazon now sells 115 Kindle books for every 100 paperbacks, and Apple moved the… | ||
| The Cloud Makes Global Local | Sameer Shariff | 06m |
Claims that global distribution is becoming local through networks of country‑level platforms and cheap devices. Examples: Brazil distributor delivery… | ||
| The Consumer-Driven Reading Revolution: Are You... | Cheryl Goodman | 10m |
Qualcomm frames the market with concrete numbers and a working prototype: Mirasol display is low‑power, touch‑enabled, front‑lit, outdoor‑readable with… | ||
| What Becomes of Publishing without the Page? | Walter Walker | 06m |
XML is the structural shift, not a prettier page: publishers keep trying to replicate print exactly, even suing typography into brand identity, while true… | ||
| Margaret Atwood interviewed at TOC 2011 | Margaret Atwood | 09m |
An author compares authorship to a dead moose to show how many industries feed off one creative life and displays those drawings during the talk; claims a… | ||
| John Oakes interviewed at TOC 2011 | John Oakes | 04m |
Traditional publishing relies on a tiered guesswork pipeline — agent to editor to publisher to sales rep — which produces huge waste, high transport emissions… | ||
| Jenny Lam interviewed at TOC 2011 | Jenny Lam | 02m |
Company behind A Story Before Bed launches a subscription service after nine months of a la carte sales because users demand browseable bundles, and that… | ||
| Terry Jones interviewed at TOC 2011 | Terry Jones | 08m |
Fluidinfo proposes a distributed storage architecture that treats a book as a writable book object with an API that lets apps write metadata and user… | ||
| Andy Hunter interviewed at TOC 2011 | Andy Hunter | 05m |
Advocates for paying writers and reviving the short story argue that focused curation and platform breadth make that possible: the site publishes five stories… | ||
| Kassia Krozser interviewed at TOC 2011 | Kassia Krozser | 06m |
Claim: more people are reading, writing and publishing now, with websites like Booksquare.com making money since 2004 and small publishers redefining the term… | ||
| Marcin Wichary interviewed at TOC 2011 | Marcin Wichary | 06m |
HTML5 is a rolling platform, not a single cutover, and adoption depends on publication needs: plain-text workflows mostly map easily to the web while… | ||
| Abe Murray interviewed at TOC 2011 | Abe Murray | 05m |
Google explains that DRM forces platforms to deliver books, so Google builds native apps and a web reader to reach more users and scale across devices. Tests… | ||
| Balavijayan Ganesan interviewed at TOC 2011 | Balavijayan Ganesan | 06m |
A Rapid Source automation center of excellence runs a web-extraction tool that pulls data from hundreds of thousands of sites, detects changes and delivers 1.5… | ||
| Gus Balbontin interviewed at TOC 2011 | Gus Balbontin | 07m |
Describes breaking a 500-year print workflow to let one travel publisher publish across formats, and the concrete steps taken: a year-long project to build a… | ||
| Heather McCormick interviewed at TOC 2011 | Heather McCormick | 04m |
Libraries treat ebooks as extra access points that expand circulation rather than replace print, using vendors like OverDrive to reach readers who want to read… | ||
| Jim Fruchterman interviewed at TOC 2011 | Jim Fruchterman | 06m |
Benetech organizes as a nonprofit to fix market failure by funding accessibility work commercial firms won’t do, using OCR roots to power Bookshare with… | ||
| Kevin Kelly interviewed at TOC 2011 | Kevin Kelly | 03m |
Argues that free is a zero price point always present and that businesses must compete with that baseline, not pretend it doesn't exist; recommends using free… | ||
| Dan Woods interviewed at TOC 2011 | Dan Woods | 09m |
Describes a production method called communication by Design centered on an editor-analyst role that interviews experts with a structured, fill-in-the-blanks… | ||
| Marketing the Newest Media | Sol Rosenberg | 06m |
Copia is a social e‑reading platform that actually builds shared annotations, group conversations and cross‑device reading (PC, Mac, iPad, Android, Win7 mobile… | ||
| Ken Yarmosh interviewed at TOC 2011 | Ken Yarmosh | 05m |
Marketing begins during development: build landing pages and a Twitter presence, recruit beta testers, and use their feedback to shape features. Mobile… | ||
| James Bridle interviewed at TOC 2011 | James Bridle | 04m |
Argues that book guilt — the felt need to finish books — is shrinking purchases and should be fought by encouraging abandon and choice; proposes open Bookmarks… | ||
| Pete Myers interviewed at TOC 2011 | Pete Myers | 03m |
BirdsEye pulls 1.5 million records a month from the Cornell Lab of Ornithology’s crowd-sourced database and shows map dots with directions to where a species… | ||
| Betsy Weber interviewed at TOC 2011 | Betsy Weber | 02m |
Started Ignite Lansing to bring local creative, tech and student communities together instead of traveling to events, and each event increases talk submissions… | ||
| Sarah Weinman interviewed at TOC 2011 | Sarah Weinman | 04m |
Describes a concrete review workflow: chooses 1–3 books a month by finding common ground between books or a tight topic like fair play mysteries, cites… | ||
| Craig Mod interviewed at TOC 2011 | Craig Mod | 08m |
Argues that successful apps start with understanding content structure and use cases, not device-ported UI, and warns products often need rethinking every six… | ||
| Dana Newman interviewed at TOC 2011 | Dana Newman | 06m |
Two urgent problems: rampant piracy and legacy contracts. DRM proves ineffective and DRM hurts paying customers, so enforcement strategies are moving toward… | ||
| Micah Bowers interviewed at TOC 2011 | Micah Bowers | 10m |
Bluefire Reader starts as the first mobile ereader to support ebook lending from public libraries and now focuses on making checkouts frictionless after user… | ||
| Michael Tamblyn interviewed at TOC 2011 | Michael Tamblyn | 03m |
Digital reading delivers immediacy of purchase and the chance to hold your whole library everywhere, and customers primarily want as many titles available as… | ||
| Angela James interviewed at TOC 2011 | Angela James | 03m |
Advocates building a dedicated digital team or separate digital arm as Harlequin did, not just grafting tasks onto print workflows; expects changes to… | ||
| Mia Amato interviewed at TOC 2011 | Mia Amato | 04m |
Claims that plain e-commerce best practices drive discovery and sales, exemplified by a limited-edition Sony reader bundle packaged with Harlequin romance… | ||
| Amazon vs. Apple | Joe Wikert, Kassia Krozser | 59m |
Argues Amazon wins on reach and retail UX: multi‑platform reader apps and rich catalog pages drive discovery, while Amazon’s device lineup (e‑ink Kindle for… | ||
| nothing matches | ||