IAPs and monetization
summary
Market data: 93% of app downloads are free and in-app purchases account for about 90% of money spent on mobile games, while 95% of apps churn within a month. Ad networks and rewarded ads become the practical lever: AdMob reports 650,000 apps, 900M monthly devices and >$1B paid to developers plus mediation of 30+ networks and rising interstitial CPMs; a local-focused provider reports SDK <200KB, delivered 8M installs, rewarded video eCPMs of $5+ and AdMob SDK native and house‑ad support.
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chapters (7)
- 0:00Mobile game market trends
- 3:43AdMob platform overview
- 7:18Diverse ad formats
- 11:47Success stories and results
- 15:50Monetizing non-paying users
- 21:13Pocket and local engagement
- 26:44Integration and case studies
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