Cutting through the crap: Essence of content on the future web
summary
Argues that liberating “M&M” content requires concrete tactics not slogans: authors convert core copy into Markdown + Pandoc, attach special sauce metadata, and produce semantic HTML that robots render to HTML JSON XML or ebooks. Describes rebuilding Cloud Four’s site, polyfilling CSS3, and decoupling authoring from publishing. Recommends chunking content, the five A's (separation, simplification, structure, standards, mindfulness), and shows that the approach yields portable, maintainable output rather than brittle, presentation-locked blobs.
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chapters (7)
- 0:00Start
- 5:36What Is the Source Content of My Blog
- 8:54The Importance of Content on the Web
- 10:10What Is Content on the Web
- 11:45Markdown Formatting
- 13:03Metadata Is the Special Sauce for the Translation of Content for the Web
- 43:23Upon these Authors and Instead I Think the Conversations That Are Better To Have Are with Kind of Including Content Architecture Folks Including Their Authors Including Their People Not Just the Dev Team To Understand the Kind of Decisions Are Making It Actually Helped Have Them Inform some of the Decisions You Are Making about Where this Content Is Going To Be Used and Actually Make Sure that It's an Understood like Tactic or Strategy Instead of Just Saying Hey We'Re Doing this Thing We'Re Starting More Chunking Our Content if You Bring People in and You Show Them Where Their Content Could End Up and How Magically Flexible It Could Become by Structuring It Better and You Have the Right Kind of Content Structuring Experts at Your Disposal I Think You Can Be Successful but It Is a Very Challenging Thing
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