Bringing Personality Back To The Web
summary
Argues that small deliberate oddities beat bland consistency: shows A/B pixel nudges on nav bars, Facebook-style one-pixel moves, and large firms doing micro-experiments; cites Bloomberg’s provocative redesign that sold out tickets earlier and Hans Brinker’s “make it worse” campaign that fills rooms and expands to Lisbon. Demonstrates cheap, implementable tactics—introduce friction via playful age gates, repeated opt-in clicks, animated checkboxes; use a signature element like cats, tilt or a recurring glitch; and a concrete build: SBB mobile’s draw-a-line ticket selector that replaces form fields.
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chapters (19)
- 0:00Introduction and warning
- 1:11Missing Flash creativity
- 2:35Why everything looks the same
- 4:02Local maximum in design
- 6:31Standing out with personality
- 8:17MailChimp vs Uber loyalty
- 10:22Introducing friction intentionally
- 13:28Personality in unexpected places
- 15:58Friction for attention and memory
- 18:05Making boring things worse
- 20:13Choose-your-own-adventure pop-ups
- 21:42Signature elements for identity
- 24:35Consistent visual signatures
- 26:43Solving real problems creatively
- 28:28Touch timetable booking system
- 29:10Smashing Magazine’s personality
- 31:19Bigger problems than design
- 32:02Be My Eyes accessibility demo
- 33:05Embrace imperfection in design
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