10X Product
summary
Claims that a product can be 10x better by exploiting a generational platform shift, demonstrated with Carousell moving classifieds from desktop to mobile and becoming dominant in Singapore and 90 cities. Concrete levers: camera-first listing (camera + GPS to cut listing time), in-app chat that cuts response time from hours to minutes and boosts transactions, and prototype AR/AI that scans a room and suggests prices. New sellers price items 18–25% higher and are ~2x less successful. Raised >$40M vs US rivals’ $100M+.
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chapters (10)
- 0:00Introduction
- 1:57Transformations
- 3:07Examples
- 4:50The Past
- 8:04The Next Generation
- 11:52Always Online
- 18:06How do 10X products work
- 20:02Law of physics
- 23:06Problem solving
- 32:09Presentation
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