Dirty Little Tricks From The Dark Corners of eCommerce
summary
Average abandonment sits around 65–70% and the claim is that straightforward UX tweaks shave off at least 10%; testing uses session recordings and slow‑motion cursor replays, IP‑based currency, Google Streets API for autocompleting country fields, and simple experiments like showing full estimated price early or offering free shipping to make prices final. Mobile data points matter — 75% use one thumb, phones open ~84×/day — and practical patterns that increase conversion include load more + infinite scroll, coupon nudges (1% trick) and a five‑minute cancel window.
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chapters (16)
- 0:00Introduction
- 1:47High eCommerce abandonment
- 6:02Psychology of online shopping
- 8:29Terrible UX examples
- 16:24Mobile thumb design
- 20:36Transparent pricing early
- 26:52Product display for conversion
- 31:43Reviews impact sales
- 36:00Coupon psychology
- 39:52Security seals trust?
- 41:20Fixing country dropdowns
- 43:50Optimizing email input
- 46:20Password recovery pain
- 49:57Order edits after purchase
- 51:43Key takeaways
- 54:05Q&A
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