Build bridges, not walls
summary
Claims that culture shifts behavior are backed by tests: Hofstede Insights guides country choices, StatCounter shows screen-resolution splits, and heat maps plus session recordings reveal German visitors click company info first so adding trust badges and local reviews raises conversion. A passport-name warning still fails; a competitor’s paid name‑change option performs better. China favors browsing not search; Mozilla’s China homepage proves it. Note big metrics: Amsterdam hosts 183 nationalities and Singles Day hits 1.5 billion transactions.
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chapters (10)
- 0:00Intro
- 2:47What is culture
- 3:55Cultural differences
- 6:19Why should we care
- 6:58Research
- 11:36Local UI patterns
- 14:14Measure data
- 16:39Research culture
- 23:40Localization research
- 28:57World domination
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