Build Bridges, Not Walls – Design for Users Across Cultures
summary
Uses Hofstede and Erin Meyer to compare cultures, runs heatmaps and Google Analytics, and tests local UI patterns (Chinese apps use a compass “discover” icon not a hamburger). A passport-name warning at Travelbird fails to reduce errors, Transavia’s paid-name-change option explains consequences, and adding trust logos plus an inclusive/exclusive list increases German conversion. Recommends StaticCounter, local-language searches, accounting for internet speed, and never relying on Google Translate.
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chapters (11)
- 0:00Introduction
- 1:18Jennys background
- 3:00What is culture
- 6:16Why should we care
- 6:57Local culture
- 11:32Local UI patterns
- 15:17Using quantitative data
- 17:32Local culture research
- 24:00Local language research
- 28:48World domination
- 31:59Machine translation
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