Build bridges, not walls - Design for users across cultures
summary
Uses Hofstede dimensions to guide research, runs heatmaps and competitor audits, and conducts short expert interviews; a Travelbird passport-name passport name warning UI with icon and text fails in A/B test, but a German-style page that highlights a monetary penalty and adds trust badges and inclusion list raises conversions; Chinese apps favor a discover compass over a hamburger menu and Firefox’s China homepage shows dense content; always do local-language research and avoid machine translation for production.
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chapters (9)
- 0:00Start
- 5:12What does it mean for Designers & Developers?
- 5:41Research local culture
- 9:33Research local UI patterns
- 12:21Measure data
- 13:332. Reviews from German customers 3. German customers in roster
- 14:25Step-by-step Local Culture Research
- 23:53Step-by-step World Domination
- 24:52#2 Travel & Ethnographic Research
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