Build bridges, not walls – Design for users across cultures
summary
A localization process shows specific fixes and results: a big passport-name warning on a Dutch booking form tests for two weeks and fails, then a paid passport-name constraint (name-change fee) matches local competitors and reduces errors; German pages add trust logos, German reviews and payment options and heatmap-driven changes lift conversion; Chinese sites use a discovery menu instead of a hamburger; designs start with the longest translation and never use Google Translate for production.
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chapters (7)
- 0:00Start
- 1:33What is CULTURE
- 2:53Research local culture
- 10:10Measure data
- 10:501. Lack of trust 2. Ambiguity
- 13:21Localise copy
- 14:13Google Translate
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