Build bridges, not walls—Design for users across cultures
summary
Claims that culture changes UX beyond translation, backed by concrete methods and results: uses Hofstede dimensions and heat maps, runs A/B-style changes, and does local-language research. A TravelBird form tweak — bold warning — fails until a penalty is shown, German pages gain conversions after adding detailed inclusive/exclusive lists and trust badges, Chinese apps favor a discover button over a hamburger, and Single’s Day clocks 1.5 billion transactions, so measure, localize, and test.
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chapters (30)
- 0:00Introduction
- 3:10What is culture
- 6:35Why culture
- 7:20Research the local culture
- 8:00What are some characteristics
- 9:58Flight data form
- 10:58Systemic overview
- 13:13Local UI patterns
- 16:27Finding a precise word
- 16:59Measuring data
- 17:33Users first
- 17:55German users
- 19:34Country comparison
- 20:38Internet research
- 22:51Singapore culture
- 25:00Ethnic makeup
- 26:27Informal interviews
- 27:36User research
- 30:48Research in Chinese
- 31:26Localization elements
- 31:37Names
- 33:14Special characters
- 34:14Language
- 36:47Screen resolutions
- 37:39World domination
- 38:25Diverse team
- 39:33Living like a local
- 40:39Travel and locals
- 41:28Google Translate
- 41:42Business cards
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