"The Mobile Web: The Next Frontier"
summary
Claims that improving site performance raises revenue with concrete numbers: an e‑commerce customer shows site performance up 65% correlated with average order size +6% and conversion +9% across all users; preliminary mobile samples show ~40% performance gains and similar lift but limited data; eight months to two years of collection underpin these findings; a landing‑page model suggests a 2 second speedup ≈ 25% conversion bump and the urgent need for more mobile measurement and tooling.
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