Joshua Bixby interviewed at Velocity 2010

on YouTube ↗07m

" summary

Mobile lacks public longitudinal data so benchmarks are premature, but user‑view metrics must be collected first using real‑user measurements rather than lab probes. Simple fixes like compression and keep‑alive on a load balancer deliver quick wins, while deeper work is costlier. Acceleration produces measurable business lift: an AutoAnything case shows +9% conversion, +6% cart size, and Everyday Health sees 10 search rankings improvement. A velocity cycle applied to the OReilly homepage demonstrates the audit process and highlights where effort yields the most ROI.

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