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Panel: A New Era – How Alternative App Stores Are Opening Up New Opportunities For Game Makers.

on YouTube 30m
Panelat Pocket Gamer Connects London 2025 · 2025-01-20..01-21· [developer-experience]

speakers

name:Thomas Huxter
links:none on file
name:Sam Turner
links:none on file
name:Shalom Michaeli
links:none on file
name:Jani Torppa
links:none on file
name:Christopher Lefebvre
links:none on file

resources

video:https://youtu.be/MbYhQ3KWmr4
slides:none on file

summary

Over 300 alternative stores exist and adoption is rising in the US, Europe, Japan and South Korea, driven by regulation and demand for growth. Alternative stores report better revenue shares and features like up to 20% loyalty bonus (paid by the store), but require payment integrations that can take one to two months to implement. Early wins come from IAP-heavy midcore titles where LTV improves; challenges are distribution strategy, ASO/creative A/B testing, analytics and hands-on support.

AI-written summary · about

chapters (19)

  1. 0:00Introduction to the panel discussion
  2. 0:44Quick introductions of panelists and their companies
  3. 2:11The evolution of alternative app stores
  4. 4:19Growing demand for analytics and optimization knowledge
  5. 5:43Alternative stores as incremental revenue for smaller developers
  6. 7:50Understanding diverse player behaviors across platforms
  7. 8:32Key benefits of alternative app stores for developers
  8. 10:17Discoverability and economic models in alternative stores
  9. 12:45Support advantages of alternative app stores
  10. 13:55Competition driving innovation and better services
  11. 15:33Democratizing opportunities for different game genres
  12. 17:59Real and perceived challenges of alternative stores
  13. 20:51Strategic investment and distribution planning
  14. 22:59Future outlook for alternative app stores
  15. 24:44Market share predictions and regulatory impacts
  16. 26:32Legislation and developer-driven growth
  17. 27:58Direct-to-consumer models and localization
  18. 28:40Consolidation of alternative stores in 5-10 years
  19. 29:10Closing remarks and Q&A invitation

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