Session: A New Era Of CTV For Gaming
summary
Claims a first-of-its-kind deterministic CTV-to-mobile loop that pairs LG first‑party viewing data and home‑screen inventory with Aarki’s mobile DSP and Encore ML engine to enable user‑level targeting, closed‑loop attribution and TV→mobile retargeting. Uses TV automatic content recognition and webOS app telemetry, cites US CTV spend up ~5x in five years and that two‑thirds of CTV users are gamers and 24% more likely to watch ad‑supported streaming. Early tests report uplift in gameplay and higher engagement from tailored creative.
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chapters (10)
- 0:00Welcome
- 1:20Speaker roles
- 2:43CTV growth in gaming
- 5:51CTV challenges for marketers
- 7:18Deterministic CTV targeting
- 9:49LG’s first-party data
- 13:41ARY’s DSP and creative
- 17:53Deterministic targeting loop
- 19:19New era of CTV ads
- 20:30Audience questions and insights
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