Panel: Running DTC at Scale - Lessons From Mobile Game Leaders.
summary
Webshop DTC revenue jumps from about 10% to 40% in months after shifting off-app and lowering fees, driven by creator-led promotion, in-app direct inbox messages and surfaced store impressions; payments orchestration that shows local methods (Pix, iDEAL) and boosts acceptance rates proves essential, while plain web checkout friction — gift card incompatibility and broken UX — kills first-time buyers, so teams segment audiences and avoid sending novices until checkout is seamless.
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chapters (8)
- 0:00DTC panel introduction
- 1:10Panelists' DTC roles
- 2:57Regulatory changes impact
- 7:12DTC initiatives that exceeded expectations
- 11:09DTC effort challenges
- 15:22Traits of successful publishers
- 18:32DTC for publishers
- 19:56DTC takeaways 2026
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