Panel: The Future Of Monetisation: Is Now The Time To Take Advantage Of Direct-To-Consumer?
summary
Panel discussion gives concrete takeaways: Android is actively changing rules with an external content links Jan 28 filing and a court hearing on Jan 22, so expect regulatory churn; alternative distribution is already real via carrier/OEM install services and Digital Turbine–style single‑update installs; web shops with loyalty, cashback and daily streaks routinely lift net revenue by roughly 15–25% and one reported 97% second‑purchase conversion once the first purchase happens; teams see DTOC adoption share as the success metric and report some web shops scaling to >50% revenue with proper UA and creator-driven funnels.
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chapters (12)
- 0:00D2C monetisation panel intro
- 1:32Panelists' roles
- 3:41Why D2C is hotter now
- 6:29Regulatory changes in D2C
- 9:58Partners vs teams for D2C compliance
- 14:16Strategies for web shops
- 18:28Building D2C awareness
- 24:46Publishers' D2C shift
- 27:58D2C checkout performance
- 33:14D2C success metrics
- 38:06Driving off-app transactions
- 40:33Closing remarks & Q&A
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