Session: Finding Signal In The Noise: What 2025 Gaming Trends Reveal About Measurement
summary
Measurement becomes multi-layered with privacy‑centric, device and modeled data, installs rise 4% but sessions fall, and median ad partners per app climb 5.7 to 6.2, forcing a shift from volume to value as CPIs inflate 17% in North America. Early predictive signals are early monetization, retention shape, progression velocity and ad tolerance. Built tools include pulse alert notifications and an AI growth copilot that auto‑surfaces anomalies, runs scheduled reports, triggers campaign automation via API and scaffolds incrementality tests.
AI-written summary · about
chapters (10)
- 0:00Gaming measurement challenges
- 2:072025 gaming trends and confidence gap
- 4:21Volume to value campaigns
- 6:30Predicting LTV early signals
- 10:24Automating insights with Pulse alerts
- 12:32AI Growth Copilot for analysis
- 15:17Future of AI measurement
- 16:20Q&A ad creative optimization
- 17:49Q&A API automation
- 19:11Q&A correlation analysis
related talks
22mSuperstar Session: Practically Personalized – Building Experiences Beyond Ad Monetization
28mSuperstar Session: How to Maximise the Game Economy With Ad Monetisation – Ron Thomas
19mData & Analytics; Shaping the Future of Gaming and Maximizing ROI
21mMonetisation Trends & Tips for 2020
47mWhat is the Future of Mobile Advertising?
44mPANEL: Creating Engagement: Marketing Tricks to Attract the Right Audience.
21mLeveraging Data Analytics for Game Advertising & Marketing
19mMastering Game Marketing in the era of Data Privacy