Session: Re-Engagement In 2026: How To Design & Scale Winning Retargeting Campaigns
summary
Retargeting now commands about 30% of UA spend and probabilistic iOS retargeting has scaled ~600% by matching IPs; DSPs run ~4 million auctions per second, enrich identifiers and score users with a transformer model to predict return probability and LTV, and even estimate auction price. Expect VIP CPMs up to $1,500. Incrementality uses 70/30–80/20 splits with control >=4,000 users; prioritize deep links and full‑screen interstitials over banners for real lift.
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chapters (11)
- 0:00Re-engagement in 2026
- 1:11Retargeting importance now
- 3:42Measuring retargeting campaigns
- 5:51Retargeting strategy factors
- 7:36DSPs optimize retargeting
- 9:01Retargeting cannibalization myths
- 10:49High CPMs for valuable users
- 12:38Testing retargeting incrementality
- 14:45Best retargeting ad formats
- 15:27Retargeting red flags
- 17:17Choosing retargeting DSP
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