Keynote: AI Trends in Performance Marketing
summary
GameChangersSF integrates Pixis tech as a browser plug‑in with three modules — performance AI, targeting AI, creative AI — running on Facebook, Google, Apple Search and TikTok; typical ROAS lifts hit 10–20% (60–70% reported in non‑gaming finance cases), with 60–90 days to stabilize. One deployment recommends ~20,000 actions, executes a few hundred, and saves ~100 human hours. Generative image copy and ad copy work now; reliable game video generation and full automation of creative remain a year or two away.
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chapters (13)
- 0:00Introduction
- 0:46AI’s evolution in performance marketing
- 3:15Chess AI to modern UA
- 6:07Traditional marketing vs AI-driven UA
- 7:32Key takeaways from AI in UA
- 9:17AI in user acquisition today
- 13:05Human and AI collaboration in marketing
- 14:29AI’s impact on UA campaign
- 16:38AI capabilities and limitations in UA
- 18:05AI innovations for UA
- 20:52Deepfakes and creative AI
- 21:13Real-time creative optimization
- 22:56Call to action and future outlook
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