~/talk

Building a Vertical Business for the Consumer Internet

Talkat DLD NYC 14 · 2014-04-30..05-01· [startups-and-business]

speakers

name:Chad Dickerson

links:none on file

name:David Nussbaum

links:none on file

name:Cornelius Patt

links:none on file

name:Jeff Raider

links:none on file

name:Stefan Winners

linkedin:stefanwinners

name:Nicholas Carlson

links:none on file

resources

video:https://youtu.be/UcsKV2BdWIU

slides:none on file

summary

Panelists compare hard numbers and tactics: Etsy runs ~1.1M sellers and ~$1.35B marketplace sales with one‑third cross‑border and nine translated languages; ZooPlus reaches ~€700M with cohort retention driving growth; F+W builds a $60M e‑commerce business from content. Companies either own critical supply (Harry’s buys a German blade factory) or run platform marketplaces (Etsy: community curation, millions of niche shops). Growth levers are conversion and retention over broad awareness, PR + targeted Facebook ads, affiliate networks and selective TV, and treating Amazon as partner or channel, not just enemy.

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