Monetize! On Numbers, People and Tools
summary
Mode Media (formerly Glam) rebrands while selling ads across ~5,000 partner sites and says video rises to double‑digit ad share of revenue; ComScore positions as cross‑platform third‑party measurement and announces data deals with Google and Yahoo; AppSavvy pushes activity‑triggered ads by finding natural breaks in user behavior; AdExtent offers retargeting that differentiates visitors to concentrate spend; LivePerson runs predictive site chat that reports about 25% conversion rate and teams stress viewability guarantees and the shift to device IDs in a cookie‑less mobile world.
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chapters (8)
- 0:00Start
- 3:06Robert Robert Locascio
- 5:55What Does Customer Centricity Mean for Your Business
- 10:47How To Effectively Introduce an Ad at the Wrong Time
- 11:40The Natural Break
- 12:12What's the Best Time To Reach a Consumer
- 14:04Retargeting
- 29:27Major Change to Mobile Traffic
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