Mobiconf 2018: Mateusz Muryjas, Analityczny
summary
Argues that one clear metric drives decisions — for ecommerce that is conversion rate — and gives concrete examples: a move from 1.2% to 1.8% conversion scales revenue from $50k to $75k (+$25k, +25%), and a site can show 50% mobile sessions but only 25% of transactions and 18% of revenue with mobile conversion roughly three times lower than desktop. Implements measurement with Google Analytics SDK, inspects behavior with Hotjar session recordings and Yandex Metrica heatmaps, and assembles cross‑source reports in a Google Data Studio dashboard built quickly.
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chapters (9)
- 0:00Start
- 7:28App Analytics
- 8:00Traffic Measurement
- 10:47In-App Analytics
- 22:24Google Analytics
- 25:38Analyze Exceptions
- 30:10Data Visualization
- 33:08Organic Search
- 38:11Google Data Studio
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