Mobiconf 2018: Temi Adeniyi, Blinkist
summary
Blinkist tests intuition with data: a Social feature ships and shows 1% adoption, proving the initial gut was wrong; an Autoplay one‑tap audio player ships and drives a 46% increase average duration of audio sessions. The workflow uses qualitative evidence from support and interviews, analytic funnels to spot dropoffs, hypothesis docs (problem, evidence, solution, metrics), low‑fidelity prototypes, usability tests and A/B slices, and prioritizes MVPs to validate ideas early before full rollout.
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chapters (8)
- 0:00Introduction and background
- 4:18Social feature failure and lessons
- 6:25What is design intuition
- 10:17Investigating design hunches
- 18:24Formulating design hypotheses
- 23:26Testing and validating solutions
- 27:39Why intuition matters in design
- 34:49Q&A session
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