Winners/Losers in a Digital Age
summary
L2 now scrapes 5,000 brands across 11 markets to rank winners and losers and predicts tangible shifts: Instagram 15x engagement vs Facebook and 25x vs Twitter and growth to 250–450M users makes it the dominant visual platform; WeChat top‑10 download in 43 markets signals the first global Chinese brand; Pinterest and Tumblr are ceded to Instagram, Twitter drives almost no converting referral traffic, and Amazon’s fulfillment push forces rivals to spend ~75% of retail operating costs on tech and logistics.
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chapters (19)
- 0:00Intro
- 0:36WinnersLosers in a Digital Age
- 1:47Social Media
- 3:20Instagram
- 4:55Twitter
- 6:13Amazon
- 10:28Macys Sephora
- 11:54The abject poor
- 12:43The myth of progress
- 13:29The iPad effect
- 13:53Middle class getting hammered
- 14:31Income inequality is a bad thing
- 15:10What is causing this education
- 15:34Tuition
- 16:15Middle Class
- 16:40Income Inequality
- 17:26Big Money in Politics
- 19:51Bonus Round
- 22:13Social Platforms
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