Is fashion finally cleaning up its act?
summary
Fashion shifts from slogans to supply chain fixes with concrete claims and numbers: a carpet made from Econyl 100% recycled nylon is returned, remade into fabric and new products and that material can be recycled hundreds of times. Aquafil reports 35,000 tons recycled this year and plans >50,000 next year, and over 400 brands already use the yarn. Efforts focus on high-end R&D, the Green Carpet Challenge as a communications tool, and a simple behavioral ask to buy less and return more.
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