Unleash your inner innovator
summary
Designers create most value when they shape problems rather than just polish features, and the session lays out concrete design-led innovation techniques: mapping what’s actually in your gift to change, running small experiments and prototypes, and using constraints as prompts. Examples include a Japanese café intervention that helps customers tackle procrastination, case studies from Brighton’s pioneer filmmakers, and creative prompts used by poets, architects and songwriters. Techniques aim to start design-led incubation inside organisations and are ready to apply to real projects.
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