Mark Edgington on Enabling Creativity
summary
Runs company experiments showing one day a month Dev or UX days produce slow, incremental work while a one week build sprint consistently generates multiple viable ideas and faster learning. Examples shipped to market include Weather Cows, a whimsical App Store release built from a commute joke about cows lying down predicting rain, and QQ virtual queuing, a COVID-era queue management prototype. Claims: a full week accelerates idea generation, reduces friction after the first run, and yields tangible products with concrete learnings.
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