Unleash your inner innovator
summary
Designers get six practical moves: move left of the Double Diamond to shape problems, ask a tight propelling question (try a bold how‑might‑we), and flip "we can't because" into we can if to surface solvable barriers. Use constraints (Dr Seuss 50‑word limit, a Japanese writers' café that charges for missed deadlines), generate volume with six‑up sketching and rapid prototypes, prefer cut‑up printouts/Post‑its for co‑design, and take walks to get unstuck; note the 63% triangle bias and Amazon's one‑click as concrete precedents.
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chapters (8)
- 0:00Defining innovation
- 1:36Strategies for change
- 4:24Framing the right questions
- 7:38Leveraging constraints
- 11:10Generating and testing ideas
- 15:36Rethinking co-design
- 19:52Training your inner innovator
- 25:02Summary and conclusion
