How We, as an AdTech Leader, Launch Internal Startups for Horizontal Growth

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" summary

PropellerAds Head of Products Pyotr Garmashov explains how an AdTech market leader creates and launches internal startups to achieve horizontal growth, describing the process and organizational approach for incubating new product initiatives within the company. The talk focuses on using internal resources and startup-style teams to expand into adjacent markets while leveraging the firm's AdTech expertise.

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" chapters (9)

1. 0:00Introduction
2. 2:09Horizontal growth importance
3. 3:11First startup failure lessons
4. 5:39Second startup success
5. 8:27Internal startup principles
6. 10:13Startup management processes
7. 13:25Idea generation and validation
8. 15:50Future scaling directions
9. 16:33Q&A

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