How to Help Clients Make Design Decisions
summary
Presents three business case studies showing techniques and tools used to get clients to participate in and agree with UX and design decisions. Covers practical methods for decision-making in product design, with focus on UX, strategy, and business growth, based on the presenter’s 15+ years as a product manager and current role in a UX consultancy.
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chapters (7)
- 0:00Introduction
- 1:59Design decisions as business decisions
- 4:05Case 1: Visual impact vs usability
- 9:03Case 2: Clients attached to ideas
- 13:01Case 3: Design to understand products
- 15:55Summary and key tools
- 18:25Q&A
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