How to Seize Opportunities and Get Good Results?
summary
Blitz Globo Play describes using personalized, contextual experiences in the Globo Play app to capitalize on a popular telenovela’s finale. The team applied growth-hacking techniques—combining mobile development, UX strategy, data analysis and marketing—to a campaign around A Força do Querer aiming to increase subscriptions, and they present the initiative’s process and results.
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